BT SearchSmart – Has anyone used this SEO service?

Are you a business which has used BT SearchSmart? The SEO service was unveiled recently and is an SEO service that helps small businesses improve their online presence and rank high in search engines like Google. They are offering pay per click (PPC) and search engine optimisation (SEO).

We checked it out and yes it is the real British Telecom offering SEO and PPC services. The SEO service comprises a 30 minute in-depth telephone consultation with an accredited Google Awards search marketing professional. This includes a website audit, advice on on-site search engine optimisation and keywords.

Their SEO packages include most of the things you would expect to get with a basic SEO pack, with the option 1 for £74.99 per month + a £100 setup fee you get:

* Keyword selection
* Comprehensive website audit
* Recommendations document
* In depth telephone consultation
* Unlimited email access to online marketing specialists
* Google Site Map production and provision for upload
* Monthly SEO reports position reporting
* Best practice SEO documentation and guides

The only thing that’s missing is link building (getting sites to link to your website), however links are mentioned in their option 2 package which costs £349.99 per month + £100 setup:

* All the features of Option 1 plus:
* Unlimited 0800 phone-based support
* Link building via 3 bespoke articles (monthly)
* Directory submissions to up to 50 targeted directories
* Enhanced reporting
* Enhanced reporting of keywords & competitor link analysis

The success of this SEO service will largely depend on the quality of the articles they are creating and the quality of the web directories and article directories they are submitting to.

Submitting to directories is pretty old school now and their are many in the SEO world who think this is now pointless as search engines like Google don’t tend to pay much attention to directory links like they did in the past. There are a few worthwhile directories such as DMOZ, Best of the Web, but these are few and far between. Many of the high quality directories require payment, for example a listing on will sent you back $299. Free directories take a long time to go live and may no follow the links and there useless from an SEO perspective.

As for article directories, there are only a select few which are worth submitting to such as Ezine. Hopefully they include this in their service – but Ezine require fresh content only and therefore it must go on Ezine first before submitting to other article sites. Article sites are all free to submit to.

Our Verdict
Like most BT Services and their accompanying contracts, they tie you in to a minimum of 3 months and also there is the lovely £100 set up fee that BT customers will be all too familiar with!

£74.99 per month is their cheapest SEO package. If you compare this price to other SEO agency charges which can be anything between £400 and £900 per day, you will of course be thinking this is a bit of a bargain.

Looking at a recent BT press release, the service is provided by SEO company Latitude. For Latitude to do this SEO work at this low cost, it’s bound to be very basic and the keyphrases selected will be long tail and local in order to achieve success for those businesses that sign up.

It sounds pretty much an automated service (bar the audit doc) with tight control on any phone conversations with a consultant. If you need extra consultancy time it’s £100 an hour, a little expensive for the UK.

It’s hard to judge this service. So far they have only got 1 testimonial ‘Brand X PR’ who haven’t implemented the work and we are guessing that they haven’t had any link building implemented as they have no links according to Yahoo Site Explorer.

Used this service? Please Feedback
Please post a comment below if you have used BT SearchSmart, whether positive or negative. What were the results? Good customer service? All feedback will be greatly received so we can share with all other customers here on this blog.

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  • I signed up for this service two months ago. I am still currently trying to get someone in BT to contact me to discuss the problems. I am paying £600 per month & have yet to have any SEO. They have completed 10 of 34 actions in two months. After selling me the service they then told me they needed £1000 to get my site ready. This was after a recorded call which I got played back saying it would be £50 to to get the site ready. They sub contract the work out to a company who only communciate on email & then ask you to do the work yourself & read articles to solve the problem. Eight times they have said they will call me & neve have.
    Mathew Griffith , Ewan Stark & Nathan Elliot Ling have all failed to call me despite emails when they say they are going to call. As they did no work for a month they said they would credit by account instead the debited it !
    I have spent hours trying to resolve the issue. To date I have spent £1200 & have an average of 15 hits a day from PPC & no SEO. This has to be the worst service I have ever had. And it is still not resolved?

  • They have been taking money of a company I know and have not done anything for them! Latitude run the campaign and they have the worst reputation in the UK for SEO . Stay away.

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